In 1885, J.W. Hesselink started selling colonial goods, including coffee and tea, from his grocery store. Little did he know that over 135 years later, his store would develop into a large and esteemed brand for coffee and tea in the Netherlands.
Just over 37 years later, in 1922, the sons of J.W. Hesselink, who had been working for the company for some time, took over the business. That’s how J.W. Hesselink & Zn. was formed and how Stoom Koffiebranderij became a thing of the past. Following the takeover, the brothers chose to specialise in roasting coffee for other grocery stores in the area. From there, things developed rapidly.
During the Second World War, coffee supplies ran out. At the start of the war, coffee was rationed and sold very sparsely, but later on there was no longer any supply from the countries of origin. This meant there was no production. Fortunately, after the end of the Second World War, things picked up where they left off. However, there was one big change. Small grocery stores had to make way for convenience stores. Therefore, Hesselink Koffie looked for a new target audience and started producing coffee for the regional hospitality industry.